Hi! I’m Kelly. And I am a firm believer that we all have a unique role to play in society.

I've seen the power of this belief after spending over 1,000 delicious hours coaching women through pivotal moments in their life. Pivots where women dared to do their impossible … creating the butterfly effect of showing even more women that the thing they (often times, secretly) desire is possible, too.

—

I’ve always found the serendipitous nature of life particularly alluring. As a coach, this manifested via clients finding me because they needed my magic specifically, and were ready to make the changes I’d previously made, too.

This is the same impact I now create with my writing. They’re not just words. They’re words that help women already circling their own next self, become it.

—

Before returning to a life that honored my natural, creative self — I spent my ‘traditional’ career years inside companies everyone told me were the pinnacle of success (ahem, Uber & Snap). Having successfully lived in the land of tech and entrepreneurship for close to decade, I know what it looks like right before someone's ready to stop circling and actually move.

—

And, who am I, you ask? I’m a woman of extremes. Of ever changing dynamics. I’m intense, and chill. I’m intellectual, and creative. I’m chaotic, and structured. I’m a witch, and data-driven. I’m endlessly exploring, and keep coming back to the same obsessions. 

I believe becoming is discovered, not planned — and never taught. Change has never come easily to me, and that's exactly what's made me obsessed with making it feel easier, for myself and for the women who enter my world.

—

My path to discovering this approach was long & winding. Astrology, reiki & human design rabbit holes were entered. F45, Soulcycle & Rocket Yoga became obsessions. 13 apartment swaps & 5 career pivots came to be in 10 years. If it didn’t work, I changed it. If it worked, I squeezed the heck out of that juice until it didn’t work any longer. 

This personal journey, combined with my Process Engineering background, allowed an intuition to strike me walking a golf course with my 9 month old daughter strapped to my chest when we were living in Portugal in 2023.

Womanhood. The only thing I’d always be — a woman. And the only thing I’d always need — a set of simple structures to help the changes I (and others) make, stick.  

Because the one thing I know for sure: when we build from our truth, change stops being something we survive, and starts being something we invite in.